Friday, January 2, 2009

The Green Business Bible


Renowned Environmental Expert, Gareth Kane, releases “The Green Business Bible” eBook: Secrets On Making Your Business Green While Increasing Profits

(Ojai, CA USA – January 2, 2009) Renowned environmental and green business expert Gareth Kane has released “The Green Business Bible” eBook. Gareth, managing director of environmental consultancy Terra Infirma Ltd in the United Kingdom, has distilled over 10 years experience working with the public and private sectors into the eBook. The result is a strategic framework that any business can follow to produce environmental and economic benefits along with over 200 hints and tips of how to make that change.

Today, business is coming under increasing pressure from Government, customers and campaigning groups to improve its environmental performance. Soaring oil, utility and compliance costs are hitting companies where it hurts - on their bottom line. "Many businesses may see 'the environment' as a low priority in the current economic climate", said author Gareth Kane, "but there's two proven ways a company can survive a recession - cut costs and develop innovative new products and services. The green agenda is an opportunity to do both, and “The Green Business Bible” will show you how."

By producing “The Green Business Bible” in the form of an eBook, Gareth is practicing what he preaches - eliminating the physical resources required by a traditional book (paper, glue, fuel for distribution, energy for retail stores) and providing only the purpose of the book - the information it contains. According to Professor Graham Street, Emeritus Professor of Environmental Technology, "The Green Business Bible provides business, whether large or small, with all the information necessary to be at the forefront of sustainability. This publication is more than a handbook, it will lead to a change in philosophy for any company that takes the time to read it and implement its ideas."

“The Green Business Bible” is suitable for company directors, managers, consultants and students who want a comprehensive but practical guide to greening business. The eBook is available online for £17.99+VAT (approximately $27.00 US dollar) from: http://www.greenbusinessbible.co.uk. You can contact Gareth Kane or read more about his services and views at: http://www.terrainfirma.co.uk.

About Gareth Kane: Gareth Kane has worked with a vast range of clients from micro companies through to trans-national corporations, across many sectors. He is an engaging public speaker, an experienced facilitator of events, and writes regularly on sustainability issues. Gareth is an approved Envirowise adviser, a reviewer of EU Interreg Projects, a co-coordinating reviewer of consultancy outputs for the UK Government and has been appointed to the pool of experts for the URBACT EU urban development program. He has appeared as a media pundit on energy and climate change issues on the BBC Six O’Clock News, Countryfile and The Politics Show. In 2008, The Journal newspaper named Gareth as a ‘Rising Star, Future Leader’ for his work on tackling climate change.

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